The complexity of the global environment

Maria Cristina Ungureanu

Abstract


The study approaches the corporate sector running its activity in a global market, looking at the challenges a global corporation is facing from an operational and management perspective in order to perform in a competitive and regulated global environment. It provides an understanding of how the global environment influences a company’s strategy. The evolution of a global corporation often entails progressively involved strategy levels. The study describes these levels. It analyses the factors contributing to the complexity of the global environment. The study also analyses the manner in which cultural differences influence the company’s own culture, strategy and ethics. In a global market, companies must perform their activity in compliance with certain codes of conduct.

Full Text:

PDF

References


Bass, B.M., Concepts of Leadership, New York Free Press, 1994

Campbell, A., Goold, M. , Corporate Level Strategy: Creating Value in the Multi-business Company, New York, John Wiley & Sons, 1994

Charles W.L., Hill, International Business - Competing in the Global Marketplace, Third Edition, McGraw-Hill/Irwin, New York, 2002

Cocris, V., Isan, V., Economia afacerilor, Al.I.Cuza University, Iasi, Romania 2001 (in Romanian)

Dorfman, P. and others, Leadership in Western and Asian Countries: Commonalities and Differences in Effective Leadership Processes across Cultures, The Leadership Quarterly, Volume 8, 1997

Eun, S Cheol, Bruce, G.Resnik, International Financial Management, Mc.Graw Hill 2001 International Edition

French, J., Raven, B., The Bases of Social Power, In D. Cartwright (Ed.), Studies in Social Power, Ann Arbor, University of Michigan Press, 1959

Harris, H., International manager development, Journal of Management Development, 2000

Heider, J., The Tao of Leadership, Humanics New Age, 1997

Ji Li; Karakowsky, L., Do We See Eye-to-Eye? Implications of Cultural Differences for Cross-Cultural Management (Research and Practice), Journal of Psychology, 2001

John A. Pearce II, Richard B. Robinson Jr., Irwin, Strategic Management - Formulation, Implementation and Control, Fifth Edition, Boston, Massachusetts, 1994

Vaughn, M., Verstegen R., Lori J., Corporate Governance in South Africa: A Bellwether for the Continent? Corporate Governance: An International Review, Vol. 14, No. 5, 2006

Lussier, R. N., Baeder, R. W., Measuring global practices: Global strategic planning through company situational analysis, Business Horizons, 1994

Pruteanu, S., Comunicare si negociere in afaceri, Editura Polirom, Iasi, 1998 (in Romanian)

Posner, B., Kouzes, J., Peters T., The Leadership Challenge: How to Keep Getting Extraordinary Things Done in Organizations, Jossey-Bass; 1ST edition, 1996

Roberts,W., Leadership Secrets of Attila the Hun, Warner Books, 1991

Thomas, D. C, Essentials of international management - a cross-cultural perspective, Sage Publications, 2001

Wills, S., Barham, K., Being an international manager, European Management Journal, 2000

Yu, L., Blending Cultural Business Styles, MIT Sloan Management Review, 2002


Refbacks

  • There are currently no refbacks.


Copyright (c) 2015 INTERSECTII / INTERSECTIONS

Indexed

Google Scholar    Directory of Research Journals Indexing