The Kitsch and the cultural mass

Abstract

Universal, usual, important concept, it first refers to its esthetics genesis period, to a style – of a missing style, to a function – that one of the comfort, later added to the traditional functions. Kitsch is a very known word in the German language spoken in the south; with its modern meaning, it appears in München in 1860. It means “to do something superficiallyâ€. Verkitschen means “to degrade, to maim, to stackâ€, so to sell someone something else than he asked for. It is so about the genuine negation. Kitsch also means “fusereala†(according with Duden) and represents an esthetic result of the selling process of all the products to a society in shosp [1].